Hooray for Today!

It must be the Bacharach beat to it, and I happen to be a huge Bacharach fan. The melody sticks to my mind like glue. The Hallmarky lyrics  speak of the simple things that really matter but which we often take for granted. Add the images that lend that magical feeling; yes, there are plenty in the latest McDonalds commercial that warm the heart. This is one commercial that actually sets me off to beautiful mornings.

Watch and sing along:

Hooray for today! (lyrics)

Hooray for mornings!
And things that make them good.
Hooray for beaming smiles that make my day!
Hooray for stops and gos!
Hooray for colors and quick hellos!
Hooray for surprises that walk my way!
Hooray for friends I’ll make … oh, hey!
Hey!
Hooray for treats that make me smile
like magic stripes that fill the sky!
Hooray for days that make me say,
“Oh, hooray for today!”

A Google search showed that we have Leo Burnett Manila to thank for this gem of a commercial. A tip of the hat, too, to this agency for choosing the first day of the year to launch the campaign. We all need an infusion of positivism in the midst of recent unfortunate events.

While searching for info on this TVC, I also chanced on an old material that has been labeled as McDonalds’ best commercial ever. Click here to see if you agree, but if my two cents are worth anything, I’d rather see a reversal of the male and female roles.

Hooray for this Sunday morning!

***

Postscript: For those who are asking who the guy in the Hooray commercial is—he is professional model and Tarlac councilor Carlo Sawit. There’s no confirmed info on the identity of the singer, though many say he sounds like AJ Rafael.

Personal - Top Blogs Philippines

Advertisements

14 thoughts on “Hooray for Today!

  1. my 2yr old daughter really likes this commercial. She keeps on singing the last syllable of every lines 🙂 Thus, i’m obliged to research for the lyrics. Thanks to your post. luv it:)

  2. Hi! The “Hooray for Today” McDonald’s song is strangely similar to the theme song used in the trailer of The Lorax, which is by the Polyphonic Spree.

  3. Again, here’s the song of The Lorax trailer used in the context of the preview itself. The prominent lyrics are: “Follow the Day and Reach for the Sun.” Notice the similarity of the singer’s voice to the singer of the “Hooray for Today” McDonald’s song. This was only used only in the trailer; not in the movie. Enjoy!

    • Thanks for sharing, Alvin. Similar lilting beat and positive message; interesting, indeed. It’s a good thing the McDo commercial was launched earlier, so there couldn’t be a copycat issue here. 🙂

  4. Pingback: Hooray for Today, 2014 | Salt & Pepper

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s