It must be the Bacharach beat to it, and I happen to be a huge Bacharach fan. The melody sticks to my mind like glue. The Hallmarky lyrics speak of the simple things that really matter but which we often take for granted. Add the images that lend that magical feeling; yes, there are plenty in the latest McDonalds commercial that warm the heart. This is one commercial that actually sets me off to beautiful mornings.
Watch and sing along:
Hooray for today! (lyrics)
Hooray for mornings!
And things that make them good.
Hooray for beaming smiles that make my day!
Hooray for stops and gos!
Hooray for colors and quick hellos!
Hooray for surprises that walk my way!
Hooray for friends I’ll make … oh, hey!
Hooray for treats that make me smile
like magic stripes that fill the sky!
Hooray for days that make me say,
“Oh, hooray for today!”
A Google search showed that we have Leo Burnett Manila to thank for this gem of a commercial. A tip of the hat, too, to this agency for choosing the first day of the year to launch the campaign. We all need an infusion of positivism in the midst of recent unfortunate events.
While searching for info on this TVC, I also chanced on an old material that has been labeled as McDonalds’ best commercial ever. Click here to see if you agree, but if my two cents are worth anything, I’d rather see a reversal of the male and female roles.
Hooray for this Sunday morning!
Postscript: For those who are asking who the guy in the Hooray commercial is—he is professional model and Tarlac councilor Carlo Sawit. There’s no confirmed info on the identity of the singer, though many say he sounds like AJ Rafael.