This PR from Colleen Rosales of CAR Manila was sent to one of my e-mail accounts last week. Thought it was one of those spam messages; was I glad I read it, days later. 🙂
Here’s the full version, unedited, for those who care about giving clean air a chance. I’m not surprised that the Pasig City government is once more at the forefront of this project. Must feel nice being a Pasigueño these days. In the city where I live, the officials seem to be more concerned about reclaiming the Manila Bay coastline in favor of the highest bidder, despite the clamor to leave it unchanged for environmental reasons.
#CARManila: MERGING ENVIRONMENTAL CONSCIOUSNESS, ART AND TECHNOLOGY
29 November 2013—More than 300 participants from various sectors with their eco-friendly vehicles were out early at 5:30 am on a busy Friday of 29 November 2013 at Frontera Verde, Pasig City to support Clean Air Ride Manila: the move towards air quality and climate change awareness. Dubbed as #CARManila in the social media, the event aims to reach to the public through a street-tagging “Performance Ride”.
Organized by Clean Air Asia and Partnership for Clean Air and supported by Nissan Global Company Limited, CO2 Green Drive of the Danish Cultural Institute, Electric Vehicle Association of the Philippines, Rizal Technological University (RTU) and Meralco, #CARManila is the 37th tagging event since it was started by the Danish artist Jacob Fuglsang Mikkelsen in 2009. This year, however, instead of the usual “CO2” tag, Manila was tagged with “AIR” using a smartphone application interfaced with GPS map.
#CARManila is also supported by the Metropolitan Manila Development Authority (MMDA) and the Pasig City Environment and Natural Resources Office. #CARManila was participated in by electric vehicles from Meralco, Simply Moving Philippines, KEA Industrial Corporation, Safety Organization of the Philippines, TECO Electric Machinery Co. Ltd., TECO/PHUV, TBS Industrial Services, Global Electric Transport, E-Jeepney Transport Corporation Racal Motor Assembly Corporation, and the cyclists from Barangay Cyclists Energetic of Manggahan, Pasig, City. The Pasig Traffic and Parking Management Office (TPMO), assisted by students from RTU served as the marshals for the traffic route. The endpoint of the motorcade is at the Meralco Multi-Purpose Hall in Pasig City.
A short program led by Dr. Mylene Cayetano (Clean Air Asia) culminated #CARManila, starting with an ethno-cultural performance rendered by Kontemporaryong Gamelan Pilipino (Kontra-GaPi) while breakfast was being served. Messages were also delivered by Atty. Glynda Bathan-Baterina (Clean Air Asia), Jacob Fuglsang Mikkelsen (Danish artist, CO2 Green Drive) and Rene Pineda (Partnership for Clean Air).
“At the Clean Air Ride-Manila, all sectors of society come together to celebrate green transportation such as electric vehicles and bicycles. Companies led by Nissan, Meralco, the Electric Vehicle Association of the Philippines; government; civil society organizations; and universities are united in support of these green vehicles. The government and all sectors should provide fiscal and non-fiscal incentives to encourage the manufacture and use of green vehicles”, said Atty. Glynda Bathan during her welcome message.
#CARManila also signalled the count down towards the 3rd Electric Vehicle Summit, which will be held on 27-28 February, 2014. Participants and supporters are also encouraged to join the #CARManila Instagram Photo Contest, where photos describing climate change and related control strategies may be uploaded with the hashtag #CARManila. The best photos will be awarded during the EV Summit.
Project Website: http://cleanairinitiative.org/portal/node/11953
Clean Air Asia (formerly Clean Air Initiative for Asian Cities) promotes better air quality and livable cities by translating knowledge to policies and actions that reduce air pollution and greenhouse emissions from transport, energy, and other sectors.
For media queries, please contact: Ritchie Anne Roňo, Communications Officer, firstname.lastname@example.org