Take the versatility of the cashmere fiber on one hand and the luck-enhancing properties of feng shui on the other. Bring them together and you will have creations that are highly stylish, luxurious, and delightfully auspicious.
This is exactly what happened when international feng shui master Marites Allen met Jyotika Jhalani, the Founder of Janavi India.
Marites is the CEO and founder of Frigga Charmed Life, a London-based line of auspicious fashion wear and accessories that currently ships to many Asian countries and the rest of the world. She is the first and only Filipina certified “Master in Feng Shui” by the prestigious International Feng Shui Association and is the go-to consultant of many well-known entertainment, political, and business figures in the country.
Hailing from Kashmir, Jyotika started Janavi as an ode to Handmade in India. It has evolved into the brand known today for its unique use of embroidery and beadwork embellishments on cashmere. Janavi has worked with top international brands like Chanel, Dior, Ferragamo – designing and manufacturing the best embroidered cashmere stoles and shawls. Today, brand Janavi India retails in over 200 luxury stores worldwide.
Finding a common ground in their life-works, Marites and Jyotika soon became partners in producing an upscale shawl collection under the brand “JANAVI INDIA X MARITES ALLEN.”
Under the joint venture, Marites provides the symbols and designs grounded on feng shui principles and interpretations. Janavi then uses these inspirations to come up with finely crafted and embellished shawls.
The initial collection was officially launched at Manila House Private Members Club, Bonifacio Global City on May 22, 2018.
Marites and Jyotika: Two Great Energies Coming Together
Invited guests composed of avid feng shui followers, Manila House members, and media representatives got to view the first original designs, which include cashmere shawls representing the nine lucky symbols – each one related to the auspicious configuration of stars in 2018.
There is a specific set dedicated to the symbols of Chinese zodiac allies and friends. This grouping of three zodiac signs is believed to bring good luck to each member of the affiliated group. The following photo is for the Influencers group of Rat, Dragon, and Monkey. There are also available creations for the Horse, Dog, and Tiger (The Individualists); Rabbit, Sheep, and Boar (The Noble Masters ); Ox, Snake, and Rooster (The Visionaries).
Video Credits: Ms. Marites Allen
The 26-piece collection may be viewed and purchased at the Manila House until June 2, 2018.
Marites may also be consulted for customized shawls based on the personalized feng shui reading for a specific individual. The resulting creation will feature symbols or icons of elements favorable to that person.
Succeeding designs will be available online and at all Janavi shops overseas and Frigga boutiques in the Philippines.