Marites Allen: The Feng Shui Master as Queenmaker

(As published in the June 2019 issue of Yes Philippines UK magazine)

In an event several years ago, top media personality and Asia’s King of Talk Boy Abunda once introduced her to a huge audience as “The Philippine Feng Shui Queen.”  Roar of cheers filled the hall as guests welcomed international feng shui master Marites Allen. The title is most apt and has remained uncontested to this day.

Marites will be the first, however, to disclaim that the appellation came purely by luck. She has earned the title through dedicated feng shui practice that spans nearly two decades. To hone her skills in the art of geomancy, Marites went through rigorous mentorship by respected masters in Asia and other parts of the world. Her quest for new learning has led her to seek audience several times with the Dalai Lama in India. “In Central Asia and Egypt, I discovered how symbology and luck-enhancing practices were used in Sumerian and Egyptian cultures—centuries before the Chinese practiced feng shui,“ she says.

To date, she is the first and only Filipina to be awarded the prestigious title of “Master in Feng Shui” by the International Feng Shui Association.

The Perks of Her Craft

As the public face of feng shui in the Philippines, she has cultivated a huge and avid following from the local business, entertainment, and political fields.

“Never in my growing up years had I imagined myself rubbing elbows with highly influential people,” she chuckles at the thought.  She has fond memories of her encounters with many important personalities, a virtual A-list of Philippine society, including two former presidents (Fidel Ramos and Joseph Estrada), friendship with SGV founder Mr. Washington Sycip, and meeting with American heiress Alice Walton.  Those are occasions that she considers the perks of her craft.

As much as she is inspired by the examples set by these personalities, she continues to influence a wider base of followers through her generous sharing of her expertise in numerous talk shows, annual conventions, mall talks, and through her active online and social media presence. Her expertise is sought after by audiences composed mostly of overseas Filipinos in different parts of the world. Year after year, avid followers continue to contribute to an already long list of testimonials on how feng shui applications have helped change their lives for the better.

Frigga Charmed Life

In 2004, she successfully brought an international feng shui franchise chain to the Philippines. She broke new ground in retail in 2012 with Frigga Charmed Life, a unique fashion brand that is designed by a renowned London fashion team that now includes Frigga Home, a special line of auspicious lifestyle products for the home and office. Frigga has boutiques in Manila and Cebu, and offers online shopping through its website shipping to 16 countries to date.

The fashion brand was inspired by Frigga, the Norse goddess who is believed to possess the gift of discerning fate and working within that structure to bring about change. A fitting model for Lady Luck Marites herself. Those who are familiar with the life story of the Feng Shui Queen would perhaps agree that she best typifies how we can charm our lives to success and prosperity. She has been very open about how she conquered adversities in her personal life — growing up sharing resources and provisions with a big family, going through a marital crisis, and losing her mother because of a sea accident — to become the internationally recognized feng shui expert she is today.

Feng Shui and Technology

Taking a step into the digital world, Marites has been working with Synergy88 Digital, Inc. and ABS-CBN Publishing, Inc. (API) in producing the Marites Allen Feng Shui app, a one-stop daily feng shui guide to planning auspicious activities. Synergy88 is the Philippines’ first Microsoft-accredited co-development partner that provides high-end digital creative solutions to top companies. API is an initiative of ABS-CBN, the Philippines’ largest entertainment and media conglomerate, which is rapidly transitioning into an agile digital company. The Marites Allen mobile app is now available via Google Play for Android users and App Store on iOS.

Also in the works is Frigga Shopping App, an enhanced online shopping application designed to provide feng shui followers, no matter where they are in the world, a more convenient way to source a wide selection of luck enhancers and fashion accessories.

Mutya Pilipinas UK

While constantly seeking ways to connect to her growing audience and enhance her professional advocacy, Marites seems to be led into fateful paths. In a recent development, she has forged a partnership with her good friend Cory Quirino, the newly appointed President of Mutya Pilipinas. Mutya is a pioneering beauty pageant search for exceptional Filipinas to represent the country in international competitions.

As the new franchise owner of Mutya Pilipinas UK, Marites and her own group are tasked with the search for an exceptional Filipina based in the United Kingdom to be its representative in the national pageant slated in August in Manila. A most daunting task given the short lead time as the winning UK candidate will have to fly to Manila by July 20 to train and prepare for the finals.

“We are aware of the time constraints, and it might come to a point where we may not be able to find our candidate at this time and instead set our sights realistically to next year, but that should not stop us from doing our best to make this project work now,” Marites says. “What is clear to me is my all-out support to the organization’s cause and provide the opportunity for a young Filipina to join the search, which could be the break she needs to fulfill her dreams.” The Feng Shui Queen also sees her latest challenge as an opportunity to do charity work as a way of paying forward for all the blessings she has received through the years.

Bringing harmony, health, and auspicious fortune to people’s lives has been Marites Allen’s boundless privilege and enduring passion. Whether as feng shui master, author, publisher, entrepreneur, beauty pageant sponsor, loving wife and mother, she combines professional excellence, style and heart to make people’s life aspirations come true.

Follow her on     Facebook,   Twitter, and     Instagram (Marites Allen) and,

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