FRIGGA Charmed Life, a unique fashion brand that merges trendy designs with feng shui enhancements, has announced its latest innovation: a partnership with multi-awarded fashion designer Frederick Peralta.
In a media conference held on Monday, December 7 at the Marco Polo Hotel in Pasig City, FRIGGA Brand Ambassador Marites Allen and Peralta unveiled part of a 30-piece collection of ladies wear styled using five auspicious prints. “These prints carry the unique DNA that is the hallmark of FRIGGA. You won’t see them anywhere because they have been exclusively made for FRIGGA by award-winning designers,” says Ms. Allen, an international feng shui expert.
Frederick Peralta is a perfect choice as FRIGGA’s new fashion partner. He brings into the partnership over three decades of design experience highlighted by international recognition. He is the first Filipino to win the prestigious Grand Prix at the Internationale Creatures de Jeunes de Mode (Young International Designers Competition) held in Paris in 1994. He is also the Philippine representative in the UNESCO-funded book, “High Fashion Around the World.” Peralta describes his style as somewhere between minimalist and exuberance. The merging of this wide range and his distinctive style with the luck-enhancing qualities of the FRIGGA brand presents exciting and dynamic possibilities for the special niche of fashionistas who are feng shui aficionados at the same time.
“It is such an honor to be working with a very talented and passionate fashion designer like Frederick Peralta who has made outstanding contributions to the fashion industry. He has effectively captured the feel and the energy of the FRIGGA brand and introduced them into these new designs.” Marites couldn’t hide her excitement in sharing their latest creations with FRIGGA customers here and abroad.
After the media preview, the limited-edition pieces will be formally presented at the 2016 Philippine Feng Shui Convention hosted by Ms. Allen and Marco Polo Hotel on January 3, 2016 in preparation for the Year of the Fire Monkey.
For more information on FRIGGA, please visit www.frigga.co.uk. To reserve a seat for the annual feng shui convention, please call 0920 9509390, 5560615, 4429113 or 8188858; or e-mail firstname.lastname@example.org.
[Press Release for Frigga Charmed Life by Marites Allen]
Designer : Frederick Peralta